Leading esports betting brand GG.BET has announced a global partnership with renowned Counter-Strike tournament series, BLAST Premier.
GG.BET will feature across multiple activations, offering BLAST’s audience experiences and integrations to bring fans even closer to the Counter-Strike action.
These include talent predictions, BLAST.tv Pick ‘Ems, live betting odds, broadcast integration, social media giveaways, exclusive content and physical/digital branding across the BLAST Premier tournament series.
GG.BET aims to create the best esports betting experience for fans and users. It already enjoys a strong presence in the Counter-Strike world, as a long-term partner of Ukrainian organisation NAVI and also the BLAST.tv Paris Major 2023 champions, Team Vitality.
BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest stars fight for a multi-million-dollar prize pool. The series attracts millions of viewers worldwide, watching at home on BLAST’s global broadcast that reaches more than 154 territories in 28 different languages.
A GG.BET spokesperson said: “The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier. Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level.
“Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.”
Alexander Lewin, SVP of Commercial for BLAST, added: “We are delighted to welcome GG.BET on board as a global partner for 2024. The brand is deeply rooted in the Counter-Strike community, having active partnerships with our member teams, NAVI and Team Vitality.
“This partnership is further testament to their commitment and passion towards Counter-Strike and we look forward to building a collaboration that rewards and engages fans.”