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Gonzalez joins Jada Gaming as sales and commercial head

Gonzalez joins Jada Gaming as sales and commercial head

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Data and analytics AI specialist, Jada Gaming, has stepped up its expansive growth strategy with the appointment of Louis Gonzalez as its Head of Sales & Commercial.

Based in Marbella, Gonzalez will be focused on leading the company’s sales, business development and marketing activities. Jada’s strength in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation has quickly built the business into an AI force within iGaming.

Gonzalez commented: “I am very pleased to have the opportunity to join Jada Gaming as the business goes from strength to strength. I will be able to help increase turnover and optimise marketing costs. Highly accurate reporting and analytics will also play a key part in the role too.”

Jada’s Co-Founder, Alberto Alfieri, added: “Louis’ impressive iGaming experience will be an invaluable addition to the business as we build on our initial momentum. Jada has an extremely healthy commercial pipeline and Louis will play an integral part in delivering on our ambitious growth goals.”

Jada Gaming utilises AI to address responsible gaming as well as enhance the user experience for online casinos and sportsbooks. Jada Brain is the AI solution that solves problems for operators, such as RG detection, marketing optimisation and content personalisation. Jada Brain can be fully integrated with any CRM tool, and predictive analytics enables optimized real-time business management with precision and transparency, while increasing ROI. Jada most recently announced a partnership with FinnPlay to add to its burgeoning portfolio of partners that already includes Betmotion and LVBet.