GR8 Tech is accelerating its presence in the MENA region with a focused growth strategy and the strategic appointment of Sarkis Basmajian as Regional Sales Director.
As one of the fastest-growing iGaming regions, MENA presents immense potential, especially where demand for agile, tailored platforms quickly overtakes legacy solutions.
With its Heavyweight tech and deep geo-specific expertise, GR8 Tech is ideally positioned to lead this evolution.
With nearly a decade of experience leading sales and key account operations in iGaming, Sarkis brings deep regional insight and proven commercial leadership across Tier-2 markets. He will spearhead GR8 Tech’s growth by forging strong partnerships and delivering locally relevant, high-impact solutions from day one.
Sarkis Basmajian says: “What excites me most about joining GR8 Tech is the clarity of vision. We are building the infrastructure for the next era of iGaming.
“MENA is evolving fast, and operators here need more than localization; they need strategy, speed and serious tech muscle, and this is exactly what we bring to the table.”
GR8 Tech’s platform is already renowned for its geo-specific presets, from language and currency to payment integrations and performance optimizations, that adapt perfectly to diverse markets. Whether optimizing for low-bandwidth Africa or football-passionate Latin America, GR8 Tech’s sportsbook DNA and flexibility make it a natural fit for MENA markets.
Yevhen Krazahan, CSO at GR8 Tech, adds: “Our goal is simple: expand smart, launch fast and deliver Heavyweight performance wherever we go.
“With Sarkis leading our regional efforts, we are set to unlock our platform’s massive potential across the Middle East and North Africa.”
