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GR8 Tech at ICE London: clients, expansion and more

GR8 Tech at ICE London: clients, expansion and more

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With over 300 meetings held, ICE 2024 marked a successful start to the business year for GR8 Tech, bringing the company new clients and laying the groundwork for its expansion into the Latin American region.

Evgen Belousov, CEO, says: “While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations.

“GR8 Tech capitalised on this opportunity, finalising discussions with several operators and adding three new major clients to our growing portfolio. We look forward to the start of this cooperation and delivering results.”

Expanded stand, engaging quiz and winning mentality

The GR8 Tech stand drew crowds with an engaging setup that included a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s ‘top pit crew’ mentality and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the event.

The GR8 Quiz was held on the second day, with over 100 participants and one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.

All this was the backdrop to a GR8 exhibition centred around GR8 Tech’s high-performance Sportsbook platform, renowned for its unique margin management capabilities, reliability and scalability.

Denys Parkhomenko, CPO and the key person behind the GR8 Tech platform, said: “Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback after the demos. I am excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape.”

New hires & LatAm plans

GR8 Tech’s intention to expand its presence in the Latin American region was highlighted by the introduction of Thomas Carvalhaes, a Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as a Senior Business Development Manager.

Yevhen Krazhan, Head of Global Sales, confirms: “Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile internet usage that feeds a high demand for streaming and esports along with traditional sports.

“With our deep market experience and a compelling product line-up, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetization, we are ready to offer operators in the region – and globally – reliable, predictable and profitable solutions, fostering success in our lifetime partnerships.”

GR8 Tech delves deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5th to 7th, where Thomas Carvalhaes will take the stage as both a speaker and a moderator, engaging in discussions on affiliate leaders and localised marketing approaches.