GR8 Tech has expanded its Virtual Sports line-up within its ULTIM8 Sportsbook with a new range of Virtual Basketball, continuing a year of investment that has already seen the addition of Virtual Horse Racing and Virtual Cricket Roulette, a unique format blending casino mechanics with the sport of cricket.
The expansion builds on GR8 Tech’s established strength in cricket, where the company developed one of the industry’s most comprehensive betting lines. Virtual Cricket is designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-round – a model now being applied to basketball for markets where the sport dominates.
This content independence stems directly from GR8 Tech’s in-house trading capabilities.
Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech, says: “One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in difficult environments, like Asia.
“Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, and we still manage to achieve some of the highest margins there.
“We already have a very strong sportsbook, and now we are scaling our processes and output capabilities to take it even further. We are improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.”
GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content. The goal is to put even more power into the hands of operators so they can tailor the product exactly as they want. Personalisation is central to this roadmap, with Doxiadis adding: “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction.
“We have a very good infrastructure and baseline to invest in.”
