Bet It Drives, powered by GR8_TECH, has been named an 18th Annual Shorty Awards Bronze Honoree in the Branded Podcast category, recognising the creativity and effectiveness of its work in digital media.
Unlike conventional studio or remote formats, Bet It Drives places guests in a moving car with no agenda, allowing unscripted, high-trust conversations to unfold naturally. Filmed across London, Lisbon, Rome and Barcelona, the show has featured industry leaders including Clarion Gaming MD, Alex Pratt, SBC founder Rasmus Sojmark and SiGMA founder Eman Pulis, alongside executives from across operators and suppliers representing key voices in iGaming.
Now complete across four seasons, Bet It Drives has surpassed two million YouTube views and secured 280+ media publications, reinforcing its position as a leading podcast in iGaming. Built on authentic storytelling and personality-driven conversation, GR8_TECH has reimagined how industry conversations can be delivered and experienced.
Yevhen Krazhan, Bet It Drives host & GR8_TECH’s CSO, says: “Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension and exceptional insight.
“The Shorty Awards recognition proves that audiences are looking for content that is bold, genuine and impossible to ignore”
Junmian Sun, Managing Director of the Shorty Awards, adds: “This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection.
“We have entered a new era where digital is no longer about rented platforms, but owned ecosystems. The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.”
Winners are selected by the Real Time Academy, including industry leaders from notable brands and organisations like the NFL, Abercrombie, Target, Nike, Airbnb, Pinterest, Google, Lenovo and more.
