Greentube, the Novomatic Gaming and Entertainment division, has taken its content live with PokerStars, one of the largest and most successful operators in Europe.
Initially launched in Italy, the Greentube partnership with PokerStars will be followed by further major European markets, including the UK, Denmark, Spain, Greece and Romania. Greentube games currently available to PokerStars’ Italian customers include Book of Ra™, Dolphin’s Pearl™ deluxe and Lucky Lady’s Charm™.
The PokerStars launch follows a period of strong growth for Greentube, with the supplier entering new markets in Europe, North America, Africa and Latin America.
David Bolas Commercial Director at Greentube UK, said: “This is our first market launch with PokerStars and it’s a thrill to be able to announce our debut with one of the biggest names in the iGaming world. Its success in resonating with players across multiple markets enables us to significantly increase the reach of our content, initially in Italy before hitting other territories across Europe. I believe this is only the start of what will be a long and mutually successful partnership.”