GRID is providing official in-game data and video feeds for Re-Play eSports, using footage taken from the CS:GO Champion of Champions Tour featuring international teams, which will be distributed via Inspired’s virtual sportsbook and VPP platform.
With its growing audience of over 500m viewers, Inspired sees the fusion of esports and virtual sports as a powerful customer acquisition and engagement opportunity.
Steve Rogers, CCO of Virtual Sports at Inspired, says: “Being able to offer fixed odds esports games through our existing virtual sports platforms is a unique fusion of two product verticals that have seen exponential growth over the past two-to-three years.
“Making esports events available 24/7/365 across our certified virtual sports platforms is a uniquely exciting offer. We are looking forward to unveiling our Re-Play eSports game with GRID as a whole new genre of betting events aimed at capturing the attention of a different player demographic outside the more traditional sports betting community.”
Mikael Westerling, Chief Sales Officer at GRID, adds: “CS:GO has proven to be an iconic esports title with an active fanbase that has been growing constantly for more than a decade.”
“Inspired has taken a unique approach to creating a product that recognises the next generation’s needs and taps into the esports potential. We are excited to partner with Inspired to make sure the next wave of innovation in esports betting is powered by official in-game data, providing the best fan experience for all players.”