Groove Technologies marked 2025 as a transformative year of global expansion and innovation in the iGaming industry, positioning itself as a comprehensive growth engine for operators worldwide.
Key achievements included strategic hires, platform growth and successful entry into new markets.
Giusy Campo was appointed as Business Development Director to spearhead its expansion into new regulated markets. Her expertise in building sustainable partnerships has been crucial in structuring and accelerating Groove’s global commercial strategy. This year, the platform experienced significant growth, onboarding over 20 new game providers and approximately 10 operator partners. The focus was on the fast-growing Sweepstakes and Crypto gaming sectors, showcasing Groove’s adaptability in high-potential verticals.
Another major milestone for Groove was securing a license to operate in Brazil, marking a strategic push into Latin America alongside established activity in Argentina.
Yahale Meltzer, Co-Founder & COO, notes that Brazil is not just another market but a foundational piece for long-term success in regulated regions, highlighting that Giusy Campo’s leadership is instrumental in building partnerships necessary for growth.
2025 also saw Groove transition from an aggregation platform to an engagement ecosystem with the launch of its proprietary Instant Tournaments tool. This development empowers operators to launch tournaments and promotions swiftly, enhancing player retention.
And Groove’s partnership with Azerolotereya, the national lottery of Azerbaijan, further solidified its presence in regulated, government-backed operations.
To support its expanding ambitions, Groove scaled its global operations, maintaining offices in Israel, Georgia and Malta, and increasing staff for 24/7 multilingual technical and account services. Groove’s global presence was evident at 10 major industry events across four continents, reinforcing its commitment to a robust international footprint.
Yahale Meltzer emphasises that Groove’s growth strategy is not just about adding providers but making strategic choices that build a multidimensional growth engine. The company’s presence in evolving markets like sweepstakes and crypto, and partnerships with stringent environments like national lotteries, underscore its robust platform.
Looking forward, Meltzer sees 2025’s advances as foundational, with the launch of the Instant Tournaments tool as a symbol of Groove’s next phase, moving towards providing more control over engagement in 2026.
