English Premier League football club Everton has named i8.BET as its official betting partner in Asia, as the club seeks to expand its international partnership portfolio. The new deal means that iBET’s branding will be visible on matchdays at Goodison Park, Everton’s home stadium, as well as on the club’s online platforms in Asia. i8.BET will also get access to imagery of Everton players for its commercial activities and will use the team’s name and brand for marketing purposes across Asia, where it has a presence in several key markets.
This regional agreement supports Everton’s international growth strategy with the partnership offering the club a chance to further extend its reach into markets in Asia, while i8.BET aims to expand its brand recognition and footprint in Asia and beyond.
Darren Wang, Chief Marketing Officer at i8.BET, is enthusiastic about the partnership, commenting: “In line with our global tagline of “Choose The Best”, we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club, a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust building efforts.”
This latest deal builds on Everton’s exclusive betting rights deals in other territories. This includes Parimatch who signed a two-year agreement in 2020 to serve as the club’s official betting partner in Europe and the Russian-led Commonwealth of Independent States.