The transformation to ICONIC21 from BETER Live allows this new and refreshed team to pursue its own vision with a sharper focus. Exciting updates lined up include a more personalised service, faster feature rollouts and a greater emphasis on strategic partnerships to drive growth.
ICONIC21 will also expand its product portfolio, offering a wider variety of content and game features to engage a broader audience. Particular focus will be placed on unique formats and bonus features, with an emphasis on enhancing the live gameshow segment.
Additionally, the company’s promotional engine will be upgraded with new tools, empowering partners to run highly targeted and effective campaigns.
To support these changes, ICONIC21 has revamped its leadership team, appointing a new CEO who has built a close relationship with the existing team, through his work with the JKR Investment Fund.
Decades of iGaming expertise includes Alina Popa as CCO, leading the commercial team, and Edvardas Sadovskis as CPO heading up product development, alongside further key hires in the pipeline.
While the rebrand and independence have brought about several changes, ICONIC21 is stronger than ever, with a consolidated leadership team and ample resources to invest. The company has numerous product launches, event appearances and expansion plans in store for the near future, signalling an exciting new chapter.
Alina Popa, CCO at ICONIC21, says: “Joining the company during this transformative period, I knew what to expect with the rebrand, and I can confidently say that ICONIC21 is poised for success.
“With the exceptional team we have assembled, the strategic plans we have put in place and the unmatched quality of our products, ICONIC21 is set to become a leading force in the industry.”
