Italy is set to overhaul its iGaming sector, significantly reducing the number of operators. This consolidation aligns with government goals to streamline the industry, enhance player protections and ensure the market is controlled by financially stable entities.
Italy’s Customs & Monopolies Agency (ADM) recently concluded its tender process for online gambling concessions, indicating a substantial decrease in active operators.
The latest tender attracted about 50 submissions, a stark contrast to the previous 93. Industry experts believe this reduction from 81 to potentially 33 operators aligns with Italy’s long-term objectives.
The ADM has tightened entry requirements, introducing a substantial upfront licensing fee of €7million, up from €250,000. This has deterred smaller companies from applying, facilitating a more streamlined and robust market.
Marco Rossi, industry analyst, says: “The new fees are designed to ensure only serious operators remain, thus improving overall market standards.”
In addition to the licensing fee, new regulations impose a 24.5% tax on sportsbook revenue and a 25.5% tax on online casino revenue. Operators must also allocate 0.2% of their GGR, up to €1 million, toward responsible gambling initiatives.
Maria Bianchi, Director of Policy, adds: “These measures not only consolidate the market but also promote responsible gambling.”
Stricter player protection rules are also being introduced, emphasizing AML measures and digital age alignment. Operators must now offer tools for setting deposit, spending and time limits, as well as self-exclusion options. These protocols aim to protect vulnerable groups, including young adults.
Meanwhile, reforms for Italy’s land-based sector are under consideration. However, regional authority hurdles have delayed legislative changes in areas like retail licenses and player identification checks.
The government’s commitment to a safer and more regulated gambling environment remains strong, even as it navigates these challenges.
