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IMG Arena signs multi-year partnership with the German Football Association

IMG Arena signs multi-year partnership with the German Football Association


Leading sports data supplier for media, betting and professional sectors, IMG Arena, has signed a multi-year agreement with DFB GmbH & Co, the marketing and commercial arm of the German Football Association (DFB).

The partnership covers streaming and fast path data rights for all 63 matches in the DFB-Pokal, Germany’s national knockout cup competition, commencing with the 2022/23 season and allowing distribution of the content to IMG Arena’s global network of sportsbook operators. The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including record 20-time winners Bayern Munich.

This deal expands IMG Arena’s data-driven partnership with DFB, which already includes collaboration around the 3. Liga and Flyeralarm Frauen-Bundesliga for fast path betting data rights through a European leagues agreement.

Mark Wrigley, Senior Director of Rights at IMG Arena, said: “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”

Dr. Holger Blask, Managing Director of the DFB GmbH & Co, said: “IMG Arena is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG Arena’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience.”