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Innovation & Partnership: 1xBet at ICE London and iGB Affiliate

Innovation & Partnership: 1xBet at ICE London and iGB Affiliate

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From February 6th to 9th, the Great British capital hosted two major events dedicated to the gambling industry and affiliate marketing, ICE London and iGB Affiliate London, and global bookmaker 1xBet played an active role in both, also serving as a Gold Headline Sponsor of the spectacular London Baby Party at the city’s Natural History Museum.

Over the four days, thousands attended the ExCeL London exhibition complex to discuss the development of betting and gambling, exchange opinions on industry prospects and establish contacts with potential partners and clients.

A 1xBet spokesperson commented: “Market professionals were able to evaluate the achievements of our brand over the past year, and we, in turn, talked about the advantages of our Affiliate Program.

Senior 1xBet representatives took part in useful discussions about the strategy for developing the industry and shared their experiences of working in new regions.”

Having collected the Affiliate Company of the Year award at the International Gaming Awards 2024, held on the evening before the opening of ICE London, 1xBet’s reputation as a reliable company that cares about its partners and has authority in the professional community was confirmed.

To date, over 100,000 entrepreneurs from all around the world have joined the Affiliate Program and received up to 40% commission on the bets of each referred player.

One of the most memorable London events was the private London Baby Party. More than 1,000 industry leading lights spent a wonderful evening in a relaxed atmosphere, further expanding their networks. 1xBet hosted a special VIP lounge for partners, where they chatted with top managers, and learned more about the gaming platform and the benefits of the 1xPartners Affiliate Program.