In 2025, 1xBet achieved record-breaking success through a series of high-profile events and strategic partnerships. The company expanded its global presence by participating in over 20 exhibitions, hosting star-studded gatherings and offering exclusive rewards.
These efforts solidified its leadership in the international iGaming industry and set the stage for future growth.
1xBet made a significant impact at various international exhibitions, with famous sports stars boosting the brand’s image and attracting crowds.
At SiGMA Eurasia, former Paris Saint-Germain star Gregory van der Wiel engaged with attendees, while his signed shirts were among the most sought-after prizes. At SBC Summit in Lisbon, Claude Makélélé, legendary footballer, drew the spotlight to 1xBet’s booth by interacting with fans and signing autographs. The year concluded with Luis GarcÃa, Barcelona player, joining the company at SiGMA Central Europe, where he shared his insights on football and the entertainment industry.
A key development for 1xBet in 2025 was the addition of Simon Westbury to its leadership team. Westbury’s expertise in regulated markets and responsible gambling positioned 1xBet as a leader in player protection and sports integrity.
His participation in industry panels and discussions underscored the brand’s commitment to innovation and player-focused strategies. A notable moment was his meeting with Maltese Prime Minister Robert Abela, highlighting 1xBet’s influence at the governmental level.
Throughout the year, 1xBet offered exclusive gifts to partners, enhancing the exhibition experience. Visitors had the chance to win gadgets like headphones, smartphones and tablets, alongside branded merchandise and football tickets. A highlight was the draw for an Omega watch, symbolizing 1xBet’s appreciation for its partners’ contributions.
1xBet’s informal events also played a crucial role in strengthening business relationships. The brand’s first party in 2025 took place in Barcelona, featuring British singer John Newman. In London, the exclusive event The Icons was headlined by Hurts, blending British culture with iconic entertainment.
The Legends of the Game event in Lisbon featured performances by Boney M, with industry leaders like Claude Makélélé and Simon Westbury in attendance. The year ended with the New Empire Party in Rome, where Akon’s live performance captivated attendees.
As 1xBet looks to 2026, the company plans to continue its innovative approaches with creative booths, generous giveaways and exclusive celebrations.
By expanding the 1xAffiliates network and creating new opportunities, 1xBet aims to maintain its flagship status in the iGaming sector and foster stronger partnerships globally.
