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Inspired appoints new Director of iGaming Product Development

Inspired appoints new Director of iGaming Product Development


Seasoned iGaming senior executive, Suki Sandhu, has been appointed to the role of Director of iGaming Product Development by Inspired Entertainment. Sandhu’s responsibilities will include the innovation, delivery and growth of Inspired’s iGaming product ranges, including the Virtual Plug & Play online and mobile solution and interactive games, such as slots and casino and iLottery. 

Suki Sandhu joins the company with 20 years of experience as a digital product executive, AOL, where he was responsible for the launch of AOL Search UK, and Yell, where he oversaw the launch of the Yell B2B direct marketing e-commerce site. He was also a partner with the Digital Works Group, where he ran product management and worked with credit agency Experian, where he helped launch the online customer-facing product, CreditMatcher.

Brooks Pierce, President & COO at Inspired Entertainment, commented: “Suki is an innovative and results-driven product expert who offers a strong balance among commercial, operational and technical capabilities. His leadership and proven track record in defining and launching industry-leading B2B and B2C interactive solutions for diverse organisations are exactly what we need to take our iGaming business to the next level.”