Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has strengthened its long-standing partnership with Inspired Entertainment.
This collaboration will introduce five upgraded virtual racing products to enhance SIS’ 49’s offering, allowing bettors in betting shops across the UK and Ireland to access improved graphics and race simulations, featuring races from Portman Park, Sprint Valley, Steepledowns, Brushwood and Millersfield.
Additionally, all historical results and form for all races will continue to be available on 49s.co.uk.
This latest agreement furthers the partnership between SIS and Inspired. With 49’s being the first brand to launch Inspired’s virtual products over 20 years ago.
Jessica Mills, Head of Product Proposition at SIS, says: “We have enjoyed a fantastic partnership with Inspired, and are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops.
“We take great pride in delivering outstanding content to bettors, and this will significantly improve the experiences across our virtual horse and greyhound racing content.”
Steve Rogers, CCO of Virtual Sports at Inspired, adds: “The relationship we have with SIS has gone from strength to strength, spanning over two decades and we are delighted to deliver the next phase of our partnership.
“The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired aim to deliver an enhanced virtual betting experience to customers in betting shops across the UK and Ireland.”
