Sports betting provider Interwetten, founded in Austria and now based in Malta, has expanded its football sponsorship portfolio by entering into a long-term regional partnership with Liverpool Football Club. News of the deal was officially announced following Liverpool’s qualification for the UEFA Champions League Final in Paris, on May 28th, where they will face Real Madrid.
Interwetten offers customers access to online entertainment in over 70 sports, hosting products from more than 30 providers and delivering more than 1,200 games. Through this partnership with Liverpool, Interwetten will aim to deliver brand experiences and entertainment opportunities for football fans, and a joint entertainment programme will also be created.
Stefan Sulzbacher, Interwetten Speaker of the Board, commented: “As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC.”
Ben Latty, Commercial Director at Liverpool FC, added: “We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.”
Liverpool Football Club joins a growing list of Interwetten partners across a variety of sports such as the National Hockey League (NHL), the European Darts Tour (PDC) as well as sponsorships in winter sports with the German Ski Federation (DSV) and the Austrian Ski Federation (ÖSV).