Having entered into a definitive agreement to acquire prominent UK and European based content provider and third-party aggregator, iSoftBet, International Game Technology (IGT) should more than double its PlayDigital portfolio, to more than 220 proprietary games.
The deal is expected to be completed during the second quarter of 2022 and is reported as being a $160m cash transaction.
Vince Sadusky, IGT’s CEO, said: “The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT’s PlayDigital operations. This will enhance PlayDigital’s competitive capabilities with a proven, complementary content portfolio across Europe and North America as we provide best-in-class games and technology to our fast-growing iGaming customers.”
In addition to the games catalogue, the acquisition will see IGT gain iSoftBet’s proprietary game aggregation platform to distribute third-party games, as well as data-driven promotional and user-engagement tools.