Former CEO of William Hill US, Joe Asher, has been appointed President of the IGT sports betting division, reporting to Enrico Drago, CEO of Digital-&-Betting. Mr. Asher will head the ongoing expansion of the IGT PlaySports sportsbook business in North American markets.
“The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 US sportsbooks for 20 customers across 18 states,” noted Drago. “We expect continued growth in our PlaySports business, and Joe Asher’s knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success.”
Joe Asher added: “I am really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders. This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound. I have some background working in partnership with PlaySports and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers.”
Asher will take leadership of IGT sports betting strategy, as the group splits its business organisation into the three separate units of Global Lotteries, Global Gaming and Digital-&-Betting. Asher was recently named as one of five new members to be inducted into the Sports Betting Hall of Fame at a ceremony at the MetLife Stadium on December 1st, 2021.