Expansion continues for Kindred Group across the regulated North American states with the attaining of a licence in Ontario, Canada, the seventh North American licence where Kindred is represented by its flagship brand, Unibet.
Ontario is expected to be one of the largest regulated markets in North America. The province uses an open regulatory model, which will allow Kindred’s Unibet brand to launch both iGaming and sports betting products.
“This is an exciting day and a significant milestone for both Kindred and Unibet,” says Amanda Brewer, Country Manager Canada, Kindred Group. “We are proud to have received permission to launch in Ontario on the first day the market opens and look forward to building long-term relationships with our customers and partners. The iGaming market in Ontario is expected to be one of the largest in North America, which makes it a truly interesting proposition for Kindred.”
“Ontario is full of sports teams and passionate fans, which is no surprise given the history and popularity of the NHL, NBA and MLB leagues. What makes Ontario unique is that thanks to its multicultural population matches within for example soccer, rugby, tennis, curling and cricket are easily found. There will be no shortage of sports for fans to wager on when the market opens on April 4th.”
