Kwiff has appointed RavenTrack as its primary affiliate tracking provider, with the operator set to integrate the supplier’s platform as a service technology across its affiliate programme.
The agreement will see Kwiff use RavenTrack’s platform to support affiliate tracking, reporting and partner management. The companies say the partnership is intended to improve transparency, attribution accuracy and operational efficiency across Kwiff’s affiliate channel.
Kwiff is licensed by the UK Gambling Commission and operates across sports betting and online casino. The operator is known for its ‘Supercharged’ betting product, which randomly boosts selected odds for customers.
RavenTrack provides affiliate tracking technology for the iGaming sector. Its platform covers tracking, reporting, campaign management and affiliate partner oversight, with the supplier working with sports betting and casino brands across regulated markets.
Kate Scowen, Sales & Growth Manager at RavenTrack, says: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform; they needed a partner who could genuinely match their ambition and long-term strategic vision.”
Jack Milner, Campaign Manager at Kwiff, adds: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start working with their team.”
The appointment comes as affiliate operations become a more closely scrutinised part of customer acquisition in regulated gambling markets. Operators are under pressure to ensure that affiliate traffic, reporting and commercial arrangements can be monitored with greater accuracy, particularly in markets such as the UK where marketing and compliance standards remain high.
