Creators of some of the most iconic supercars of all time, premium Italian car brand Lamborghini has joined the very latest automotive race for success and launched its own esports team, signing up three ‘sim’ drivers – Jordan Sherrat, Gianfranco Giglioli and Giorgio Simonini – and committing significant in-house racing resources to the project.
The officially titled Automobili Lamborghini Esports Team will compete in the GT World Challenge Esports Championships in the game Assetto Corsa Competizione, and will be fully supported by Squadra Corse, Lamborghini’s in-house racing team. This will include dedicating a team principal, driver, coach and engineers to the esports project, offering expertise in the development and analysis of telemetry data.
Giorgio Sanna, Automobili Lamborghini’s Head of Motorsport, said: “Sim racing is an important platform in today’s motorsport scene. Video games were born to allow those who didn’t have opportunities for real-life racing to impersonate professional drivers. After several decades of development in the industry, simulated racing is getting closer and closer to its real-life counterpart and now has nothing to envy from professional motorsport.”