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Las Vegas to welcome return of the iconic Horseshoe brand

Las Vegas to welcome return of the iconic Horseshoe brand


Springtime is the time for rebirth, and this spring will see work commence on the rebirth of the iconic Horseshoe brand, with owners Caesar’s Entertainment transforming the current Bally’s site into what is arguably the brand that was established by gamblers, for gamblers.

Work will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor, in keeping with the Horseshoe’s classic traditions.

Senior VP & General Manager of the ‘new’ site, Jason Gregorec, says that “At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits and biggest jackpots. So, it is fitting that we bring the Horseshoe back to Las Vegas and right on the Las Vegas Strip. Holding to the Horseshoe tradition of providing impeccable service, guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

The reborn Horseshoe Las Vegas will stand at the 50-yard line on the Las Vegas Strip, on the corner of Flamingo Road and one of the most coveted locations in the capital of gaming.

“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” says Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”

This summer also sees the World Series of Poker moving to the Strip for the first ever time, and returning to its roots, having been first played at the original Horseshoe back in 1970. Ty Stewart, Senior VP & Executive Director of the WSOP said: “We could not be more excited to see the World Series of Poker return to Horseshoe. The Horseshoe is where it all began for WSOP. It has always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”