LeoVegas Group is launching personalised, on-site messages in the Swedish and Danish markets in a bid to educate customers about a range of safer gambling tools.
This Scandinavian launch follows a successful rollout of personalised, on-site messaging to UK-based customers last Autumn. Data has showed that such messaging leads to an increased use of safer gambling tools and to deposit limits being maintained or lowered.
A statement from LeoVegas said: “On-site messaging is a proven way of increasing customer usage of safer gambling tools and developing more sustainable customer relationships, as part of LeoVegas Group’s safer gambling strategy. Using artificial intelligence, the group’s risk model identifies those customers most at risk of developing harmful gambling habits and provides details of safer gambling tools and encouragement to set their own limits via personalised messaging.”
This personalised messaging will be made available to additional markets in the near future.
“We are thrilled that our on-site messaging has proven successful in the UK – not only in driving engagement with our safer gambling tools but also by having a positive effect on customer behaviour and helping to drive forward our quest for more sustainable customer relationships,” said LeoVegas Group CEO Gustaf Hagman.