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Light & Wonder debuts in Argentina with Betsson

Light & Wonder debuts in Argentina with Betsson

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Light & Wonder has taken its content live in Argentina for the first time through global operator Betsson Group, as an important part of their customers’ entertainment mix.

Players in the Province of Buenos Aires can now enjoy first-party games including 88 FORTUNES, Light & Wonder’s top-performing land-based title in Argentina, through Betsson’s brand betsson.bet.ar

The go-live follows a recently extended agreement between the two long-established companies to bring Light & Wonder content to fresh regulated markets worldwide.

Betsson Group has nurtured a reputation as a top choice for players in Latin America, due to its high-quality offering and commitment to customer experience. Light & Wonder has provided its leading content to Betsson for many years, helping to spur growth in key markets globally. This launch represents the latest step in that process.

Tatiana García Barrenechea, Commercial Director LatAm at Light & Wonder, says: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.

“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country.”

Laura Peretta, Head of Supplier Relations at Betsson Group, adds: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey.

“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”