Two of the low-stake gaming sector’s leading lights have teamed up with online specialist, Andy Jones, to form BXO Holdings, a white label online casino providing a slots, table games and virtual horse racing opportunity for their adult gaming centre operating colleagues.
Jason Frost and Gabi Stergides are both former National Presidents of the UK trade association, BACTA, and this new project is focused on providing land-based operators with the means to extend their brands into the online space and so reach their customers 24 hours a day 365 days a year.
Andy Jones brings 20 years of online gaming experience to the table, gained as owner of AliQuantum Gaming, CEO & co-founder of BarX Online, co-owner of Asia Gaming Brief and CEO of Plus-Five Gaming.
BXO has agreements in place to deliver proven titles from brands that include Blueprint, 1×2, Realistic Games and, of course, Electrocoin’s legendary Bar X. Stakes ranging from 10 pence to £2.00 replicate the current UK land-based regulations and all players are able to specify monthly deposit limits as BXO both replicates the feel of land-based gameplay and carries the principals’ commitment to safer gambling into their online activity.
Finally, a range of shared intelligence and cross-promotional activities will provide operator partners with valuable insight into player preferences, whilst also strengthening their wider branding initiatives.