Crypto Assets

Luckbox CEO provides new year message for partners and shareholders

Luckbox CEO provides new year message for partners and shareholders


As a new year gets underway, Thomas Rosander, CEO of Real Luck Group, has written an open letter to business partners and shareholders, highlighting key 2021 achievements and outlining some of the Group’s plans for 2022.

Mr. Rosander, who joined Real Luck Group just short of a year ago, having previously served as Chief Product Officer at Mr. Green and Section Head Business Intelligence at bwin amongst other senior industry roles, reflects on what was ultimately a strong 12 months for the Group, whilst pointing towards what promises to be a positive and proactive year ahead.

“We ended 2021 strongly as we announced the launch of our online casino within the timeframe we had previously communicated to investors. It is a significant milestone that marks an inflection point in the retooling of our proprietary Luckbox platform. This launch came after a necessary and intense phase of work leading to a much-improved platform, thanks to the skill and dedication of our team.

The main motivation for these efforts was to ensure our platform is robust and ready to scale as we launch our player acquisition strategy in this quarter. The target is now to increase our player base and revenues. 

Since I took over as CEO in May last year, the team has been in heads-down mode, upgrading our platform to ensure all aspects of the business – including the player experience and our business intelligence infrastructure – are at the highest possible levels to ensure optimized ROI on our player acquisition spend.

We benefited from very robust market sector tailwinds earlier in 2021 and raised $17.8m in a private placement in March, the vast majority of which we have conserved, with the intent of deploying towards player marketing/revenue growth. This conservative financial strategy brings us into 2022 in a strong position to execute on our organic player and revenue growth goals.

Along with many of our peers, and the junior sector in general, the second half of 2021 saw increased downward pressure on our stock. In our case, this pressure was amplified in the second half of 2021, when we were singularly focused on recalibrating our platform for relaunch by the end of 2021. Having successfully met that goal, our stock is trading at close to our cash value – meaning there is not much value ascribed to the business we are building by the market.

We believe this represents an opportunity for investors as we move into a growth phase in our business, and we look forward to communicating our progress throughout 2022. Guiding us through our next phase of growth will be our new CFO, William Moore, who brings vast and relevant experience from his time at growth-phase iGaming companies.”

Over the past two quarters, we announced seven new partnerships, made two senior hires, were nominated for three awards and made countless under-the-hood improvements to Luckbox. One important advantage to owning our own tech stack is the flexibility to partner with best-in-class service providers, allowing us to place Luckbox in the centre of an industry-leading iGaming structure, built for the next generation of bettors. Partnership agreements included: Aspire Global/BtoBet, Bambora/PaymentIQ, Solitics, PublishMe, Nuvei and And in the past two months alone, I attended eight industry and investor conferences, including WGES, Sigma, SNN Canada and Sidoti Virtual Investor Conference.

As the new year begins and as we step up our player acquisition efforts, we will also be applying our focus to direct investor outreach. Through January, I will continue to be involved in a series of investor meetings organised by Capital Events at the start of what promises to be another busy year with conference and event attendance. I would like to again take this opportunity to thank you for your continued support and I look forward to sharing more good news with you soon.

Wishing you the best for 2022,

Thomas Rosander, Real Luck Group CEO