LuckyCasino, the flagship gaming brand owned and operated by Glitnor Group, has entered the Ontario market in a new expansion that will not only introduce the LuckyCasino brand to Canadian customers for the first time, but also create further strategic opportunities going forward.
With the Ontario online gaming market having opened 20 months ago, the province will likely serve as the blueprint that other regulators attempt to follow in the future.
LuckyCasino’s Canadian debut is a timely one that will allow the business to capitalise on this increased appetite among Ontario citizens to play at government-approved sites while enabling it to make a big impact on the market via its range of content and offers.
The move is aligned with Glitnor Group’s over-arching strategy to have its B2C and B2B brands present in as many regulated markets as possible, making it another major milestone for the business that will increase both its global outreach and commercial prospects over the coming months.
David Schwieler, Head of Brands & Business, says: “As a collective, Glitnor is always looking for new ways to expand our business by entering new regulated markets worldwide, and the Ontario launch of LuckyCasino will certainly create a number of exciting strategic opportunities for us going forward.
“Not only will LuckyCasino be able to build on the phenomenal success and recognition that it has already achieved in Sweden, but having the brand available in Ontario will soon allow us to distribute titles from our leading B2B brand, Swintt, in the market.”