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LuckyStreak: Celebrating milestones

LuckyStreak: Celebrating milestones

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When the doors of LuckyStreak’s hi-tech studio headquarters in the Latvian capital of Riga were first opened in opened in the autumn of 2014, co-founders Ady Totah (CEO) and Erez Cywier (CTO) were excited by a vision of making a difference in the already established and fast-growing live casino vertical.

“Yes, it was exciting. It was also nerve-wracking and as anticipated, we had to work very hard and retain our belief at all times. Not always easy!” says Ady Totah.

The pair persisted with both, and as LuckyStreak enters its 11th year, they can look back on a transformative 2023, finally out of start-up mode, with established products, long-term commercial partners, scale, technical capability and resilience, and some incredible product plans.

Ever-increasing expectations

To be successful in the highly competitive iGaming space, it is critical that games meet the increasing expectations of players and deliver a high-quality gaming experience. According to Erez Cywier, “Our focus is on forever investing in the quality and security of our products, the gaming experience, our promotion toolbox and our back-office capabilities. It is a continuous process.“

LuckyStreak’s live dealer Blackjack and Baccarat games had the biggest upgrades in their history. In June, the first game with the new, super-advanced user-interface was launched, Live Blackjack. Optimised for mobile portrait-mode, it now has a clearer and more visually-appealing layout, thumb-friendly action buttons and even emojis so players can their mood with fellow players.

Live Baccarat upgrade followed in August with the same new slick UI and mobile-first features, making it the most playable game available. Gameplay is enhanced further with automated dual-camera switching for the best ever view of the game.

September also saw LuckyStreak up its land-based game with the addition of another Dual-play Roulette, streamed live from the casino floor. Oracle Blaze Roulette is about as authentic as it gets, both for land-based casino lovers and casino operators wanting to offer more choice to players.

In 2024, Live European Roulette gets the upgrade treatment, with a few more surprises in the works.

Enriching the offering

LuckyConnect offers operators a stand-alone aggregator or in tandem with LuckyStreak’s live games, through the same API. Its library from leading games providers, covers over 4,000 high quality games. The addition of Provably-Fair instant and crash-games provider, Turbo Games, was followed by the double boost of both Red Rake Gaming and relatively new studio, Lucky Monaco, joining the fold. Most recently, the mobile-first portfolio of PG Soft was added.

Capacity, reliability and security are fundamental to the enjoyment of LuckyStreak players and the confidence of its customers. A high-quality and uninterrupted user experience is critical. In 2023, platform security was bolstered to the highest level.

Microservices technology supports rapid scalability and deployment and ensures maximum reliability and resilience of architecture. whatever the speed of growth.

LuckyStreak is also very advanced in rollout of super-high definition 1080p streaming across all live games, giving players the very best user experience. And whether they have ultra-fast broadband, or using mobile data in a remote place, this technology instantly adapts to the user’s connectivity rates for the very best video streaming.

In December, LuckyStreak launched support of sweepstake and social casino currencies, to enable this growing iGaming sector to bring its live games and aggregated content to their players, in exactly the same way as FIAT and cryptocurrencies. 

Commercial success

Rory Kimber joined as Commercial Director in July, with a brief to grow the customer base and the LuckyConnect business. What followed was material growth in all key metrics over the year. The number of operator customers served grew 92% year-on-year, the number of bets placed across LuckyLive and LuckyConnect games was up a staggering 146%, the total value of bets placed climbed 55%, GGR from all gaming activities was up 105%, gross player volumes increased by 93%, average stake per bet on live games was up 12% and by 30% on LuckyConnect.

Continuing the upswing

Ady Totah says: “It is extremely gratifying that the progress and investment we made in 2023, in terms of product launches, technological development and commercial wins, have translated to one of the most successful years in our history.

“The metrics all tell a very strong growth story, but one we cannot put a number on is the effort and attitude of our people which is tremendous, and I am truly grateful for everyone’s contribution.

“The challenge for 2024 is to continue that upswing; it’s a hard act to follow and we are on plan and have high expectations for this year.”