Immersive iGaming brand LynxBet has signed Brazilian mixed martial arts (MMA) fighter Paulo Costa as its brand ambassador for the country, literally kick-starting the operator’s ambitious marketing strategy to raise awareness of its new offering.
Known as ‘Borrachinha’ in Brazil, Costa appeals to the country’s millennial audience, with MMA being the second most popular sport in the region after football. Costa will be featured within social media campaigns by LynxBet, creating engaging content for his one million-plus followers to enjoy. The announcement demonstrates the brand’s ambitions to build a significant player base within the Brazilian market as well as the wider Latin American landscape.
Operating under an Isle of Man Gaming licence, LynxBet is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits. And inspired by the growing influence of the metaverse in the digital space, the brand has been developed with casual players at the forefront, combining escapism, vibrancy and animations to offer a fun and responsible iGaming experience across several verticals, including sportsbooks, casino, bingo and lottery.
Samantha Asensi, LynxBet Country Manager for Brazil & LatAm, says: “We are delighted to have Paulo Costa on board as our brand ambassador for Brazil. A popular sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet. Paulo has already shown a great deal of enthusiasm in collaborating with us and pushing the brand in Brazil to the next level, helping us to create brand awareness through his impressive social media audience reach.”
