GamingMalta is working to position Malta as a global hub for video gaming and esports. Traditionally associated with iGaming, Malta is expanding its vision to embrace the wider interactive entertainment sector.
Ivan Filletti, CEO of GamingMalta (pictured), says that the interactive entertainment sector, encompassing video games and esports, offers immense potential, noting that this sector is larger than the film and music industries combined and “dwarfs iGaming internationally.”
By fostering an environment conducive to gaming innovation, Malta is attracting numerous video game studios from countries like the UK, France and Germany, with 25-30 independent companies already established.
The country is also set to host major gaming events, including a three-year contract with BLAST for esports tournaments, using a 5,000sqm arena in Ta’ Qali.
Filletti points to the massive viewership of gaming events in Malta. A recent Counter-Strike event attracted 66 million online viewers, highlighting Malta’s potential return on investment from such exposure.
He adds: “Can you imagine the ROI for Malta when viewers are seeing the GamingMalta logo, videos of Malta and shots of the islands?”
Esports teams like Furia and OG Esports are relocating to Malta, drawn by this burgeoning scene. Despite the sector’s slow start due to the pandemic, GamingMalta is providing support through initiatives like Basecamp, described as a ‘soft landing ground’ for gaming companies.
Malta’s appeal lies in its strategic location, vibrant culture and supportive infrastructure. The Foundation is collaborating with educational institutions like MCAST and the University of Malta to nurture local talent. Filletti says that Malta’s rich history inspires game designers, and the country offers a unique environment for both gaming and iGaming sectors.
He acknowledges the challenges of competing with larger jurisdictions but remains optimistic about Malta’s prospects, highlighting the importance of communicating Malta’s gaming potential and ensuring adequate funding for sector growth, noting: “We are working hard to get well-known for this.”
The Maltese government’s Vision 2050 plan identifies digital and gaming as key sectors to boost GDP by 2035, underscoring the importance of this initiative. Filletti is confident that Malta will become a leading destination for gaming and esports, despite competition from financial giants like Saudi Arabia. As part of this journey, Malta seeks to become an international home for gaming excellence, competing on the world stage.
Source: Malta Independent
