Anastasiia Shcherbyna, Chief Marketing Officer of MelBet Partners & Affiliates, shares insights on the upcoming iGB L!VE 2025 in London.
She discusses the company’s strategic goals, trends in affiliate marketing and the continued relevance of the RevShare model.
The iGB L!VE event, attracting over 15,000 attendees from the iGaming ecosystem, takes place over July 2nd & 3rd in London and Shcherbyna emphasizes the importance of networking and industry inspiration at such conferences.
“Networking, new connections and meaningful introductions, this is what you expect from any conference, and iGB L!VE never disappoints.”
She highlights that the event marks the equator of the business year, offering a platform for industry news and inspiration.
MelBet’s loyalty and promotional programs stand out due to their team’s dedication and creative expression of gratitude to partners.
Anastasiia Shcherbyna explains: “Our team puts heart and soul into everything we do. A strong team, bold ideas and the determination to bring them to life, these are the key ingredients behind our visibility and impact.”
In discussing affiliate marketing trends, Shcherbyna notes the growing influence of AI technologies, which help partners save time and analyse user behaviour. However, she warns of the increasing advertising noise resulting from AI’s widespread use.
“The widespread use of AI is leading to an increase in advertising noise, which will inevitably affect the end consumer in the long run.”
Shcherbyna also reaffirms the relevance of the RevShare model in affiliate marketing, particularly for platforms engaging loyal audiences.
“The choice of partnership model largely depends on the company’s business model, initial conditions, traffic sources and the audience of each specific affiliate or group,” she explains.
The RevShare model is particularly beneficial for those investing in audience retention, providing a stable, long-term income.
To improve local market reception, MelBet studies audience interests and attracts Ambassadors who resonate with regional audiences. Shcherbyna emphasizes the importance of building relationships with opinion leaders, concluding: “Even in the age of technology, people continue to trust people.”
