Zoran Milosevic, CEO of Meridianbet, European sports betting and iGaming operator and part of Golden Matrix Group, spoke at the Citi 2024 Global TMT Conference on September 4th, at the Lotte New York Palace in New York.
Milosevic contributed to the Sports & Entertainment panel, which included leaders from major US companies including DraftKings, FanDuel, New York Times and Marvel.
During the discussion, Milosevic covered Meridianbet’s strategic focus, including expansion into emerging markets such as Brazil and South Africa. He also touched on the company’s balance between B2B and B2C operations, its technological advancements and its steady global growth.
Meridianbet, with 25 years of experience, operates in 18 regulated markets worldwide.
Although primarily a B2C operator, Zoran Milosevic revealed that Meridianbet is strengthening its B2B segment, with further announcements expected at the G2E Expo in Las Vegas next month.
The CEO emphasised Meridianbet’s intent to grow in emerging markets, particularly Brazil and South Africa, as regulatory changes open up new opportunities.
Unlike many global competitors, Meridianbet has maintained profitability by focusing on niche markets and efficient operations, rather than relying on external capital.
The rapid growth of iGaming compared to sports betting, particularly among younger audiences who prefer fast-paced games, was also highlighted.
By engaging in discussions alongside leaders from other global corporations, Milosevic provided valuable insight into how Meridianbet is navigating the rapidly evolving sports betting and iGaming industries.
