The Merkur Group made a significant impact at ICE 2026 with its vibrant and innovative display, showcasing its latest products and technologies and solidifying its status as a leading global player in the gaming industry.
Over 65,000 trade visitors explored Merkur’s expansive 2,500sqm stand, which highlighted the company’s comprehensive gaming solutions.
Dominik Raasch, Management Board Member for Merkur Games at Merkur.com AG, says: “We presented ourselves as more colourful, modern and progressive than ever before.”
The revamped booth concept and product portfolio vividly demonstrated Merkur’s commitment to quality and innovation. And at the heart of Merkur’s presence was its diverse product line-up that captivated attendees.
A standout feature of Merkur’s display was the new Dimension Link jackpot system. This six-level jackpot took centre stage with its engaging ancient Egypt-themed gameplay, complete with sticky spins and bonus features that drew large crowds.
Additional attention was gained by the high-energy titles from Gaming Arts, such as Glory of Giza and Eternal Riches. Furthermore, Merkur Gaming introduced the Prime Line multigame package, which included 14 new games alongside popular existing titles, presented in a visually striking format.
Merkur World, the company’s exhibition area, featured contributions from 10 subsidiaries, each showcasing unique products and services. adp Merkur provided insights into the German market, while Blueprint Operations and Blueprint Gaming focused on UK and online segments.
Merkur Dosniha highlighted offerings for the Spanish sector. Other subsidiaries, like GeWeTe, Bede Gaming and Spintec, displayed a range of solutions, from cash handling to online platform technology and ETG solutions.
The stand’s design played a crucial role in attracting visitors. With vibrant colours, large LED walls and dynamic lighting, the setup intrigued attendees. Interactive live magic shows, cheerleader performances and DJ sets contributed to a lively atmosphere, while spacious lounges and a hospitality area offered a relaxed environment for discussions.
Marcel Heutmekers, SVP of Merkur Games International, adds: “ICE 2026 delivered on its promise in every respect,” noting the high visitor turnout and opportunity to engage with customers from Europe, the US and Latin America. These positive interactions and discussions fostered a sense of optimism for Merkur’s future endeavours.
Overall, Merkur’s presence at ICE 2026 reinforced its position as a formidable force in the gaming sector. The company’s innovative offerings and engaging presentations underscored its dedication to pushing boundaries and embracing new opportunities in the industry.
