MightyTips has expanded its partnership with global iGaming brand MelBet, solidifying their relationship as they aim to boost player engagement and increase the visibility of both brands.
MightyTips readers will be able to access unique content and behind-the-scenes insights, including an exclusive interview with MelBet Partners & Affiliates CMO, Anastasiia Shcherbyna, as part of the MightyQs series.
A key topic explored in the interview is MelBet’s role as Official Regional Betting Partner in Africa and the Middle East for iconic Italian football giants, Juventus.
The iGaming brand has benefitted from heightened brand awareness with their logo displayed on the LED advertising boards at the Allianz Arena during both Serie A and UEFA Champions League fixtures.
Collaborating with one of the most recognisable football brands in the world has enabled MelBet to reinforce its credibility and increase recognition by offering exclusive opportunities to win VIP tickets and signed merchandise and attend stadium tours.
Anastasiia Shcherbyna reflects on the strategic importance of sports partnerships in her interview: “Sports sponsorships are tightly connected with fans’ passion points. We not only stand by Juventus’ well-established brand as a trusted partner but also strive to be where football fans do what they love the most.”
“Each partner has their own guidelines and standards of how marketing is done, and co-positioning is created. With a club of Juventus size and stature, it is important to stay aligned with absolutely everything that we do together.”
“Our partnership with Juventus has impacted various business metrics, including betting volume. The numbers have been very encouraging and exceeded our expectations.”
Eugene Ravdin, MightyTips’ Head of Communications & Marketing, adds: “We are delighted to extend our partnership with MelBet. As their collaboration with Juventus exhibits, they know all about successful collaborations and we cannot wait to work together to help improve the visibility and awareness of both of our brands”.
