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Mojabet partners Olympique de Marseille’s in Africa

Mojabet partners Olympique de Marseille’s in Africa

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French Ligue 1 football club Olympique de Marseille has signed a partnership agreement with Mojabet, with the online sports betting company becoming the club’s official African betting partner for the next six years until 2028.

Mojabet is a leading gaming operator in Africa, with services extending beyond the gaming industry to financial technology, mobile money and telecommunication value added services.

The partnership provides a platform from which the fanbases of both parties can grow and engage, leveraging their natural sporting synergies.

To celebrate, Mojabet has launched a bespoke competition, OM8, with players challenged to answer eight questions correctly each week for a chance to win a cash prize and a range of OM memorabilia. The weekly prediction game launched to coincide with OM’s game with Paris St Germain.

Mojabet will also benefit from Digital Overlay technology, targeting audiences in the region by geo-location ads displayed on the Club’s LED screens. Mojabet can leverage this technology in Africa for all Ligue 1 matches played at the Orange Velodrome. 

MOJA Group CEO, Paris Anatolitis, says: “Olympique de Marseille is a world-renowned club that has deep roots within the African football landscape and communities. Mojabet has established a dominant position across the continent but also has ambitious growth plans.

“OM is the perfect strategic partner for us to help us nurture even stronger fan connections through unique live experiences and complement our highly engaging online betting opportunities. Our OM8 competition offers a glimpse of the engaging initiatives we’ll be running to give something back to our customers.”

Pedro Iriondo, Strategy & Development General Manager at Olympique de Marseille, adds: 

“We are delighted to welcome Mojabet as a regional betting partner in Africa. We believe Mojabet will be an ideal partner for the club, and together we will be able to reach and engage more with our fan base in Africa.

“We share similar values around the beautiful game to achieve our goals. We look forward to developing our cooperation with Mojabet with top-class content. This partnership demonstrates our commitment to continuing the club’s history with the African continent.”