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More innovations. More partners. More awards. More winners.

More innovations. More partners. More awards. More winners.


Global bookmaker 1xBet continued to write its success story through 2023, extending sponsorship agreements with world-famous sports organisations, cooperating with new partners and ambassadors, collecting prestigious awards and paying out millions in winnings.


1xBet opened its 2023 awards account on February 6th, winning Innovator of the Year at the International Gaming Awards (IGA). Thus, industry experts confirmed that the global brand is on the right track, setting industry trends and bringing exciting betting products to the market.

The Sportsbook Operator of the Year title at SiGMA Americas represented professional recognition within the highly competitive Latin American market and is an achievement of which 1xBet is particularly proud.

At the SiGMA Balkans/CIS Awards, traditionally noting the best betting companies in Southern and Eastern Europe, 1xBet was named both Sportsbook Operator of the Year and the prestigious Affiliate Program of the Year. The jury of 128 experts acknowledged the company’s success in affiliate marketing, noting the profitable commission of up to 40% for referred players, high conversion, real-time game statistics and the ability for partners to interact with personal 1xBet managers.

The final award in 2023 came at the SiGMA Europe Awards 2023, and was Online Sportsbook Provider of the Year, presented at the SiGMA Malta Europe Summit in November.

In Europe, 1xBet offers a modern, high-quality product, safe gaming and a unique bonus system that attracts both experienced players and beginners. 1xBet continues to pay special attention to the European region, and in 2023 the brand received licenses to operate in Spain and Ireland.

Partners & Ambassadors

The global bookmaker is an official partner of leading sports clubs, leagues and organisations around the world, and also collaborates with many famous athletes. The company’s official betting partners include FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A and the Confederation of African Football.

The partnership with Barça includes support for the football, basketball, handball and futsal teams, as well as women’s football.

1xBet sponsorship programs are a tool for increasing brand awareness and an opportunity to develop and support sports in different parts of the world. In Africa, the official partners are the Ugandan Wakiso Giants, the Nigerian Aqwa United, the Ghanaian Legon Cities FC and many other clubs. In Latin America, 1xBet branding is seen at Brazilian Serie A and Serie B, the Chilean Primera Division and the iconic Copa Libertadores matches.

Famous athletes and cultural figures who became 1xBet Brand Ambassadors in 2023 were legendary MMA fighter Jose Aldo, Olympic football champion Paulinho, and popular Nigerian singer, Davido.


1xBet enjoys a number of mutually beneficial partnerships with leading esports teams, sponsoring and partnering organisations such as OG Esports, Team Spirit, Talon Esports, Beastcoast, MIBR, The Mongolz and IHC Esports. These teams compete in the most popular esports categories, including Counter-Strike 2, Dota 2 and Mobile PUBG. In addition, 1xBet is the official sponsor of tournament organisers ESL, CBCS, CCT and HLTV, a popular resource about professional Counter-Strike.

The betting giant’s support helps partners to win at the highest level. In 2023, Team Spirit won three major Dota 2 tournaments – Riyadh Masters, DreamLeague Season 21 and The International. And another partner team, OG Esports, is the only club in the history of esports to win The International two years in a row. Partner club IHC Esports also won the Global Championship 2023, the most significant tournament in the world in the PUBG Mobile discipline.

The Winners

Each day, 1xBet customers bet on thousands of events with the highest odds. Some achieve huge wins, and 1xBet guarantees safe and timely payments, regardless of the amount.

A 1xBet client in Egypt recently bet less than $20 on an express bet and multiplied it 14,000 times, earning almost $280,000! This success was made possible thanks to an accumulator of 27 events, where the player included matches from the Champions League, English Premier League, Italian Serie A and supplemented them with events from the FA Cup, German Bundesliga, Spanish Primera Division and French Ligue 1.

Another accumulator enthusiast from Guinea showed an even more sensational result. He bet just over $1.00 on a football accumulator and won $550,000! The 1xBet player was able to achieve this thanks to a risky accumulator of 50 matches, which included games from the UEFA Champions League, Europa League, Conference League, as well as the championships of England, France, Germany, Belgium, Scotland and Cyprus.

As successful as 2023 was, 1xBet has no intention of slowing down. 2024 will see the release of even more innovative products, promotion into new markets, exclusive opportunities for partners, and an advanced bonus program for players as the company looks confidently into the future.