Together with the FIFA World Cup, N1 Sport Promo, a six-week campaign for partners working with sports and Prediction Markets traffic, has ended. Throughout the promotion, participants received increased payouts based on the volume of acquired FTDs.
N1 Partners experts reviewed the campaign results, analysed performance and highlighted the key takeaways. Which traffic sources delivered the best results, how audience behaviour evolved and which strategies can help affiliates achieve stronger performance with sports campaigns.
N1 Sport Promo in numbers
Duration: June 10th to July 20th;Top 3 GEOs: CA, DE, AU; Top traffic sources: SEO, ASO, Facebook; Participating brands: N1 Bet, Lucky Hunter, RollXO; and Best-converting brand: N1 Bet.
Key campaign takeaways
Which traffic sources and approaches performed best?
Daria Smirnova, Affiliate Team Lead, N1 Partners:“The most effective traffic sources were those that allowed affiliates to quickly adapt to the sports agenda. SEO performed well with users already interested in specific matches, Facebook made it possible to rapidly scale campaigns around trending sporting events, while ASO helped attract more users during periods of high demand for apps.Match and tournament-specific creatives delivered the strongest results.”
What were the most common mistakes affiliates made?
Daria Smirnova:“The biggest issues were weak alignment with current sporting events and generic creatives use instead of materials tailored to specific matches. The faster affiliates update their content during major tournaments, the more effectively they can capitalize on peak demand.”
What should affiliates keep in mind when preparing for major sporting events?
Daria Smirnova:“It is essential to prepare for major tournaments in advance. Keep track of key matches, plan creatives ahead of time and update content promptly. An event-driven approach helps scale betting traffic more effectively.”
Product Analytics
In addition to summarising the results of the N1 Sport Promo, N1 Partners analysed player behaviour during the FIFA World Cup, to identify the key factors influencing player engagement.
As the tournament progressed toward the knockout stage, user activity steadily increased. The decisive matches attracted greater attention, drove higher betting volumes and increased the share of live betting. Players were more likely to follow matches in real time and placed bets more actively as the games unfolded.
- The Final: Spain vs Argentina delivered peak player activity. Fans were almost equally divided between the two teams, helping to maintain high engagement throughout the entire match.
- The Semi-Finals: France vs Spain and England vs Argentinawere among the most discussed matches of the tournament, ranking among the leaders in terms of audience response and the number of live bets placed.
The average bet size during the Semi-Final matches was approximately 30% higher than during the group stage, demonstrating that the tournament’s key matches encouraged significantly more active player participation. Match scheduling also had a noticeable impact on performance. Games held at convenient times for players attracted more users than some of the late-night matches during the group stage.
Monetisation & Retention after the tournament
The end of a major tournament is not the end of the opportunity. To preserve the value of the acquired audience after the tournament, N1 Partners recommends:
- Continued engagement with users by maintainingcommunication with players who may switch to other sporting events and continue their betting activity
- Preparing the next entry points in advanceby building acquisition funnels for upcoming tournaments and championships to retain the traffic you have already received
- Using cross-promotion and refreshing offers and expanding user engagement opportunities by combining sports and Prediction Markets traffic
- Focusing on long-term player valueby working with players with a long-term perspective. This not only generates FTDs during periods of peak demand but also maintains user activity after the tournament.
N1 Partners team would like to thank all partners for participating in the N1 Sport Promo. More campaigns and more growth opportunities with N1 Partners are ahead – stay tuned for upcoming updates!
Reasons to work with N1 Partners: 14+ casino and betting brands with high Reg2Dep, 10+ Tier-1 GEOs, CPA up to €700 and RevShare up to 55% + NNCO for top partners.
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