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NE Group appoints Craig Harris as Head of Games

NE Group appoints Craig Harris as Head of Games

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Leading B2B iGaming software supplier, NE Games, has appointed Craig Harris as Head of Games. His 20 years of experience in the betting industry will be instrumental in driving the company’s expansion and diversifying its gaming portfolio.

Harris has worked extensively across a number of sectors including sports, games, casinos, content management, social media, sales, CRM and sportsbook trading. His appointment will enable the company to add momentum to its success in Africa and Latin America by extending the reach of its innovative gaming apps, such as Cricdesi, which blends content with gaming experiences.

Craig Harris says: “It is an honour to have joined NE Group during this exciting phase of rapid growth. I am eager to contribute to shaping the future of the games division within the NE Group, as we release a range of new titles and amplify our global presence.”

Group CEO, Imran Bukhari, adds: “Welcoming Craig as our Head of Games is a big moment for us. His knowledge and proven track record complement our strategic focus perfectly. His strengths will be invaluable to grow our game portfolio and explore new opportunities.”

NE Group specialises in advanced, lightweight frontend solutions. The company comprises two key verticals, NE Games and NE Sportsbook. NE Games delivers sports-focused games that bridge the gap between sportsbook and casino user experience to engage players and enhance retention. The NE Sportsbook offers a rich, modular platform, designed from the ground up to provide a lightweight frontend with highly engaging gaming experiences.