From February 9th to 11th, AIBC Eurasia 2026 took place in Dubai, and the 1xAffiliates booth served as a premier hub for strategic networking, with leading operators and providers gathering to discuss the future of gaming and share market insights.
A major highlight was the presence of Simon Westbury, whose expertise in business transformation drew top industry executives to the booth. From new partnerships to pace-setting tech, these three days set the industry’s tempo for the year ahead.
A new format for dialogue with partners at AIBC Eurasia
High-quality networking was the top priority for 1xAffiliates at AIBC Eurasia. The booth became a central meeting point for industry leaders to negotiate new cooperation models and update existing agreements. While the dedicated networking zone facilitated the development of profitable strategies, interactive features like football simulator games with Blaise Matuidi provided the perfect icebreaker. This blend of business and engagement created ideal conditions for strengthening long-term partnerships.
Flashy Thrills vs. The Basics: Simon Westbury discusses digital foundations
During his panel session, Westbury challenged the industry’s reliance on emphasizing that successful scaling requires a dual-track strategy: merging brand visibility with a flawless technical foundation, saying: “A panel at a SiGMA conference is always lively and this panel was no exception. It became clear there is a no one size fits all approach to brand building.
“However, for a leading global brand such as 1xAffiliates it is imperative that we combine brand partnerships, digital engagement with the market leading product foundation.”
During the panel discussion, Westbury explained how the brand’s strategic vision is translated into real business practice. He emphasized the importance of building global trust through high-profile partnerships, including alliances such as the collaboration with FIBA, which function not only as visibility tools but also as markers of credibility.
He also highlighted the strength of the product itself, noting that effective marketing is impossible without a reliable technological foundation capable of supporting an ecosystem of more than 1,000 daily sporting events and ensuring stable diverse user experiences.
Considerable attention was given to the role of a well-developed digital ecosystem, where brand awareness is converted into measurable results through sophisticated affiliate marketing strategies focused on high-quality traffic and long-term value.
Westbury further underlined the priority given to player protection, stressing that sustainable growth depends on responsible gaming practices, including self-exclusion tools and deposit limits, rather than short-term volume-driven approaches.
Finally, he addressed regional strategy, explaining how global expertise is adapted to local contexts, with examples such as the strong focus on cricket and esports in Asian markets to ensure culturally relevant communication and deeper audience engagement.
1xAffiliates Partnership Ecosystem: Results of work at AIBC Eurasia
The experience at AIBC Eurasia again proved that in a rapidly digitising world, the most enduring partnerships are still born through face-to-face interaction. Success in today’s iGaming landscape is not a matter of luck. We remain open to fresh ideas and ambitious strategic alliances. If you are looking to scale your business by leveraging market leadership and cutting-edge solutions, we invite you to start a conversation with us.
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