Crypto Assets

New online gambling division on the agenda at Aristocrat

New online gambling division on the agenda at Aristocrat


Speaking at the company’s Annual General Meeting, Trevor Croker, CEO & Managing Director of Aristocrat Leisure, confirmed the slot manufacturing leader’s intention to enter the iGaming sector in its own right.

Mr. Croker said that Aristocrat will establish a third operating business to oversee the online real money gambling (RMG) space, joining Aristocrat Gaming and the company’s social gaming arm, Pixel United.

Current Aristocrat Gaming CEO Mitchell Bowen will head up the new online division, with Hector Fernandez becoming the new CEO of Aristocrat Gaming.

Aristocrat previously tried to enter the online arena with last year’s bid to acquire Playtech, and this latest move confirms the company’s commitment to establishing a firm foothold.

Croker said: “Achieving a scaled position in online RMG will be a medium-term effort,” said Croker. “It will take sustained investment over a number of years. However, our record shows that Aristocrat knows how to successfully scale businesses. We will apply a similar mix of effective organic and inorganic investment, and financial and operational rigour to this task, under Mitchell’s leadership and aligned to shareholders’ interests.”