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Novig aims to disrupt US sports betting following Y Combinator investment

Novig aims to disrupt US sports betting following Y Combinator investment

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Sports betting exchange start-up Novig has been backed by Y Combinator, marking a significant milestone in the company’s bold ambitions to disrupt the US sports betting industry.

Y Combinator is the most renowned start-up accelerator in the world and has backed globally recognised companies such as Airbnb, Stripe, Dropbox, Coinbase and Reddit.

Novig is a commission-free sports betting exchange that guarantees bettors the best lines and eliminates the need for traditional sportsbooks. It does this by enabling users to bet directly against friends or the market, rather than against the house, making the betting experience more efficient, fair, and, most importantly, profitable. As the US regulatory landscape evolves, Novig is positioned to become a leading innovator in sports betting with its unique focus on quantitative research and high-frequency trading.

The company was co-founded by Jacob Fortinsky and Kelechi Ukah (pictured), recent Harvard University graduates who are experienced in quantitative trading, financial technology and sports betting markets.

Commenting on the Y Combinator investment, Novig CEO Jacob Fortinsky says: “We are thrilled to be joining this incredible community of founders, and we would particularly like to thank our group partners Dalton Caldwell, Diana Hu, Nicolas Dessaigne and Richard Aberman. Our platform will revolutionise the sports betting industry and experience as we know it, and it is great to have YC’s support in realising that vision.”