This appointment highlights Novomatic’s commitment to customer alignment, including greater support in collaborating with corporate customers to implement high-return gaming solutions on their casino floors. A member of Novomatic’s Global Marketing Forum, McLaughlin has served in various roles including VP of North American Marketing and VP of North American Product Management and continues to report to President & CEO, Rick Meitzler.
As VP of Corporate North American Sales & Marketing, McLaughlin will oversee the company’s efforts to enhance corporate sales and focus resources on the development of corporate customer relationships, further strengthening customer sales and service initiatives throughout North America. She is responsible for National Account customers, including multi-site casino operators and other key customers with mid-to-large commercial operations. Among other initiatives, the corporate sales effort is focused on establishing multi-year partnerships and collaborative development opportunities with customers.
McLaughlin’s new responsibilities reflect recently implemented initiatives aimed at refining Novomatic Americas’ product plans to use its content and product development strengths.
Rick Meitzler, President & CEO of Novomatic Americas, commented: “For over five years working with Novomatic Americas, Kathleen has consistently demonstrated creative leadership and success in delivering and growing our North American customer base while supporting the company’s execution against strategic growth initiatives. Her ability to lead North American corporate sales and build upon the strong relationships the sales team enjoys with our customers will be vital. Kathleen will play a significant role in achievement of our financial and strategic goals, including our prioritisation of resources on near-term revenue opportunities.”
Kathleen McLaughlin added: “Our customers’ current product needs and plans, and our ability to respond accordingly are critical to Novomatic America’s growth and ultimate success. I am pleased to work with such an accomplished sales organisation and to be given the opportunity to build on the solid foundation that they have worked hard to establish. We are more engaged with our customers than ever. We have spent the last five years listening and strategically expanding our product lines, and we are now prepared to execute on business opportunities in both the near and long-term.”