The European Brand Institute (EBI) has presented the results of this year’s study of Austria’s most valuable and sustainable brands, with NOVOMATIC maintaining its position as the second most valuable corporate brand in the country for the sixth year in a row.
NOVOMATIC’s brand value has increased by 3.1% in 2024/25, to €3.859 billion, once again placing Europe’s largest gaming technology group just behind long-time leader of the ranking, Red Bull.
NOVOMATIC is also setting a stellar example in the area of sustainability, occupying second place in the EBI Sustainable Brand Ranking for the first time. This recognises the company’s comprehensive ESG commitment, which ranges from environmental measures and social responsibility to responsible corporate governance.
This commitment is confirmed by not only independent ESG rating agencies but also flagship projects such as the Group’s largest photovoltaic system.
Stefan Krenn, Executive Board Member of the NOVOMATIC AG, says: “Brand value is a key indicator of corporate strength, recognition and trust. The company’s excellent performance in both rankings clearly demonstrates the effectiveness of our long-term brand strategy, the success of our growth plan and our innovative power.
“At the same time, this performance reflects the success of our efforts to implement our comprehensive ESG program.”
The Austrian Brand Value Study is carried out annually by EBI. In 2025, 180 corporate brands from 16 different industries, over 45% of which are Austrian owned, were analyzed and valued in accordance with international standards ISO 10688 and ISO 20671.
In this, its 45th anniversary year, this outstanding performance underlines that NOVOMATIC has successfully consolidated its position as one of Austria’s leading companies with a global presence.
