The Ukrainian multiple world boxing champion and Olympic Gold Medal winner Oleksandr Usyk has joined the Parimatch brand as its first ever Responsible Gambling Project Ambassador.
Commenting on this new role, Usyk said: “Willpower, intrinsic motivation and self-control are the key elements for victory. The same goes for gambling: it is important to stay mindful while gambling, to understand that this is just a way to have fun and get positive emotions, and you can always pause if necessary. This is what I mean by responsible gambling. Therefore, I join the initiative of Parimatch, which will raise the awareness of players about the principles of fair, responsible and transparent gambling.”
Usyk’s success in the ring has all been made possible by hard training, a fighting strategy and a cool head. These aspects allow him to win and enjoy boxing. Gambling is also about enjoyment and just like in boxing, a cool head helps you to avoid defeat. The Parimatch brand follows global trends in developing responsible gambling principles and provides the tools necessary to help players make considered decisions. Parimatch also plans to conduct educational events for clients and raise awareness about gambling in the community.
Maksym Liashko, co-CEO at Parimatch Tech added: “As market leaders and a responsible business, we are championing the move towards responsible gambling. Our team will advance Responsible Gambling Project in development, analytics, and communication with clients. We are confident that the partnership with Oleksandr will take our initiatives to a new level and help Parimatch spread knowledge about responsible gambling among players worldwide.”
The Parimatch brand’s fighting spirit is promoted through a vibrant team of champion Ambassadors that includes MMA superstar Conor McGregor, plus UFC fighters Petr Yan and the Shevchenko sisters. Parimatch has also concluded partnership agreements with football clubs such as Chelsea, Juventus, Leicester City, Everton, Aston Villa, Brighton and Southampton. Parimatch Tech is also actively developing its esports proposition, providing esports fans with a wide range of betting events. The Parimatch brand is the title sponsor of esports organization Virtus.Pro. Also, Marcelo David ‘Сoldzera’ is the global brand ambassador in esports.
