The esports media platform of ONE Championship, ONE Esports, has announced a ground-breaking partnership with the world’s second largest banking corporation outside of China, HSBC.
The two companies are introducing a pilot project in Malaysia and Indonesia in which they will collaborate through 2022 on the hosting community tournaments, plus one esports major event.
ONE Esports will also work alongside HSBC, researching financial and behavioural preferences across the Southeast Asian esports community.
Carlos Alimurung, CEO of ONE Esports, said: “ONE Esports is thrilled to unveil its partnership with global financial services giant HSBC. Esports has already achieved huge growth and its potential continues to soar. HSBC has a proven track record of helping individuals and businesses unlock opportunities and this partnership can help us all reach new heights.”
Jonathan Castleman, Global Head of Brand and Brand Partnerships, HSBC, added: “We are hugely excited to partner with ONE Esports and work together to help gamers, fans and teams with their in-game and real-life financial fitness. Our wider partnership with ONE Esports will help us to learn about an industry that is growing fast and that is increasingly important to many of our existing and future customers.”