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Opening Day Agenda at SBC Summit Rio

Opening Day Agenda at SBC Summit Rio

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The opening day of SBC Summit Rio promises to deliver cutting-edge insights to more than 3,000 delegates, unveiling the latest in innovative leadership strategies and the newest trends in marketing across the specialised Leaders and Marketing & Affiliation conference tracks.

The two tracks run simultaneously on March 6th at the inaugural betting and gaming event tailored to senior executives with an interest in the Brazilian market.

The first event following the highly anticipated regulatory changes, takes place at the Windsor Convention & Expo Center in Rio de Janeiro, offering a chance to reflect on the industry’s journey to this moment and to forecast its trajectory in the upcoming year.

The Leaders track gives the floor to executives from top-tier operators including Entain, Parimatch, EstrelaBet, Betsson, Superbet, OpenBet and more.

The track sessions will give prominence to key topics such as enhancing player protection through collaborative efforts with regulators, adopting responsible advertising strategies and identifying crucial factors for mergers and acquisitions in the Brazilian market.

The Regulator Panel: A Look Back at the First Months of Regulated Sports Betting, with One Eye on the Next Six’ will feature regulatory experts José Francisco Manssur (Special Advisor to the Executive Secretary, Ministry of Finance of Brazil), Martin Lycka (SVP American Regulatory Affairs & Responsible Gambling, Entain), Rafael Marchetti Marcondes (Chief Legal Officer, Rei do Pitaco) and moderator Tiago Gomes (Partner, Ambiel Advogados), as they reflect on Brazil’s journey to a regulated market and share their thoughts on the future of the industry.

The International Operators: How to Make Headway In Brazil panel will explore the best strategies global operators can adopt for successful entry into the Brazilian market. Expert speakers Cecilia López Boronat (Clobet), Andreas Bardun (KTO), Alex Fonseca (Superbet) and Maksym Tsaryk (Parimatch) will provide insights into how global operators can understand local culture and familiarise themselves with media consumption trends and marketing strategies, all while maintaining brand identity.

The Marketing & Affiliation track promises invaluable insights into affiliate and advertising strategies. Delegates can anticipate discussions encompassing the best practices for optimal CRM system implementation and the power of social media marketing.

The track will also host a dedicated Affiliate Leaders panel which will explore the optimal strategies affiliates can utilise, such as educating the local market about new alternative channels and establishing operator and media partnerships, to fortify their market position.

The Advertising Regulations in the New Sports Betting Paradigm panel will explore the challenges and opportunities operators might face in the wake of potential advertising restrictions in Brazil. Experts Cássio Filter (KTO), Rafael Ganem (SAF Botafogo), Angelo Alberoni (Novibet) and moderator Udo Seckelmann (Bichara e Motta Advogados) will delve into the alternative marketing channels and strategies at operators’ disposal.

Attendees can also benefit from a specialised Chat-Based Tools: Strategies for Deeper Connections workshop and the Behind the Badge Live – Brazil Special podcast. Both offer a unique opportunity to enhance delegates’ educational experience in an interesting, collaborative and fun environment. 

The panel entitled Localised Marketing Approaches will feature experts Pedro Melo (Clube Atletico Mineiro), Vanda Silvia (Clever Advertising), Ernest Bowes (BlueWindow), Marco Pequeno (iGaming360) and moderator Thomas Carvalhaes (Vai de Bob). They will examine the plethora of localised marketing strategies that global operators can employ to tap into differentiated audiences while maintaining a cohesive brand identity.

Rasmus Sojmark, CEO & Founder of SBC, says: “With the recent regulation of the Brazilian market, SBC Summit Rio’s conference agenda emerges as the ultimate guide for delegates seeking to expand their knowledge on this very promising market.

“The opening day is packed with really influential speakers and topics that can help our delegates get a good feel for the market and ultimately up their game.”

Purchase your SBC Summit Rio tickets HERE