Only a few weeks after receiving its licence to supply, Bragg Gaming Group subsidiary ORYX Gaming has introduced its first UK content releases on 888casino, one of the world’s leading online casino brands.
This latest launch extends an existing partnership between 888 and Bragg under which ORYX content has been released on the 888casino platform in a number of other regulated European markets. This UK launch is particularly significant, as it enables entry into the world’s largest regulated iGaming market.
888casino in the UK has added games from the ORYX RGS offering, including games developed by ORYX’s in-house studio and titles from Gamomat. Egyptian Magic, the debut title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab, will also be available to UK players.
Commenting on the significance of this latest launch, Chris Looney, Chief Commercial Officer at Bragg, said: “The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and gaming companies, for the launch of our content in the region. Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”
Talya Benyamini, VP of B2C Casino at 888, added: “We are excited to expand our partnership with ORYX Gaming. By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.”