Betting exchange, Smarkets, has chosen PandaScore to take its esports betting experience to the next level through a deal that will see it gain access to the award-winning provider’s esports betting products.
Smarkets will integrate PandaScore’s powerful odds feed to offer hundreds of pre-match markets across thousands of events, covering major titles such as League of Legends, Dota2 and Counter-Strike. This includes Pandascore’s range of player markets, bet builder and microbetting products.
PandaScore’s odds models are backed by an expert esports trading team, allowing Smarkets to offer the most competitive odds in the market. This in turn allows operators to hit impressive margins. Smarkets can also access 24/7 trading support plus post-match detailed odds analysis.
The operator has opted to roll out PandaScore’s BetBuilder tool, allowing players to curate their own bet for added engagement. Smarkets’ punters can also experience PandaScore’s MicroBetting product, a great tool to increase engagement whilst betting.
Dasha Kirilishina, Senior Sales Manager at PandaScore, says: “It is great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments.
“The esports betting market is big and is only getting bigger. Forward-thinking operators such as Smarkets can use our solutions and products to engage players and form a deep, genuine connection that leads to long-term loyalty before their rivals get in on the action.
“This is a great partnership for us, adding yet another big name from the world of sports to our impressive roster of customers.”
Ryan Caruana, Head of Technical Compliance at Smarkets, adds: “Esports betting requires a different approach to standard sports betting, and in PandaScore we have a partner that lives and breathes esports. Its data and odds feed are the best in the business, and its suite of betting tools is in a class of its own.
“This partnership allows us to offer esports in an authentic, meaningful way, and we look forward to engaging new bettors while also providing significant added value to those that are already wagering with Smarkets.”